Daffodil Month continues to be a prominent campaign for Cancer Society

For the Canadian Cancer Society, the daffodil represents strength and courage in the face of a devastating disease.

Through Daffodil Days, which takes place each spring, the CCS and thousands of volunteers in Manitoba sell and distribute the flower while canvassing the public for donations.

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Considering Manitobans bought all of the fresh-cut daffodils available for the provincial Canadian Cancer Society campaign by March 20, it can be said the flower has far more symbolism.

The spring perennial also represents hope, support and compassion.

“It’s been very well received for years,” said Karrie Smyth, manager of the Brandon CCS office and the daffodil campaign. “People will support the Cancer Society with the daffodils because they know they’re buying more than daffodils. They’re supporting a cause that’s touched so many of them personally. And, some aren’t able to participate in our Relay for Life, so it’s an easy way to get involved.”

The annual Daffodil Month campaign is not the CCS’s most successful fundraising event, but it has been running for six decades throughout Canada, said Smyth. Last year, the campaign saw Manitobans raise approximately $235,000. The funds suppport cancer research, support and services for cancer patients, and helps the CCS promote effective methods of responding to the needs of patients within Canada’s healthcare system.

Smyth said the popularity of the campaign might have something to do with the flower’s close ties to the Cancer Society itself.

“It’s one of the most recognized campaigns because the daffodil is the symbol for the Canadian Cancer Society,” she said.

Although the flowers have been sold, there are still many opportunities to contribute. Daffodil pins are still available to purchase and volunteer canvassers will be walking through neighbourhoods in the Westman region collecting donations in April. Others will be working the phones collecting funds.

You can make a donation on your own by visiting the CCS online at cancer.ca/daffodil.

Smyth said the CCS is still seeking volunteers to help with canvassing. For more information on how to help in this way, contact her at 1-888-857-6658 or email daffodil@mb.cancer.ca.

You can also sign up to volunteer by going online to cancer.ca/daffodil.

The Canadian Cancer Society was formed in 1938 following the development of several committees across Canada responding to a growing concern about the disease through the previous nine years.

Since then, the Cancer Society has been at the forefront in funding and leading cancer research, influencing public policy, supporting and advocating for patients and caregivers, and continuing to engage Canadians about the disease.

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